Having taken on the MG brand in south Wales, dealer Nathaniel Cars was looking to reinvent the car buying experience by testing a relatively new concept in the UK, of having a car showroom within a shopping centre. For potential customers, the experience is more convenient, and can even include a test drive the same day.

Working within a shell retail unit, SDL installed floors, ceiling, wall finishes and lighting with the project including elaborate design concepts unique to MG, showcasing the cars in their best light. 

Bespoke furniture, video walls and electronic displays were added to explain the range and key features of the vehicles. The fitout had to work around the opening hours and other operational restrictions of the shopping centre.